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Sampling Promotion Campaign in Point of Sales
Tuesday, 08 October 2019

Sampling Promotion Campaign in Point of Sales

Sampling Promotion Campaign in Point of Sales

Target Country: United Arab Emirates

1st and 2nd Year

The action was implemented within the third trimester of the 2nd phase of the program.The duration of the action was 240 promotional days and was implemented between 22 of August 2019 and 6 of September 2019 in 15 stores, in Dubai, United Arab Emirates.

The promotion mechanism was composed of free samples of glass bottles of Organic Pomegranate Juices and Organic Cherry Juices, as well as the distribution and information of United Arab Emirates consumers.

The promotion mechanism was composed of free samples of glass bottles of Organic Pomegranate Juices and Organic Cherry Juices, as well as the distribution and information of United Arab Emirates consumers.

The stores were supplied with the Organic juices products of the program, which were packaged in special packaging. Also, the sticker (Free Sample) of the program was sticked on all juices.

Throughout the promotional period, the products were presented to the attended consumers, in order to taste them.

During the promotion process, there was used and distributed 5.004 pieces of Organic Cherry Juice bottles of 200ml  and 13.440 pieces of Organic Pomegranate Cherry Juice bottles of 200ml.

It is estimated that, approximately 35.000 consumers, tasted the products or received a free sample.

The promotion personnel was informing consumers about the qualitative characteristics of the products and the high quality of them.

 


Images: 59

“The content of this this promotion campaign represents the views of the author only and is his/her sole responsibility. The European Commission and the Consumers, Health, Agriculture and Food Executive Agency (CHAFEA) do not accept  any responsibility for any use that may be made of the information it contains.”


 

 

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