The action concerns the promotion of organic fruit juices (cherry, apple and pomegranate juices) to the markets of Middle East (UAE, Saudi Arabia and Kuwait). Each product is represented by one partner; organic pomegranate juice is represented by ASOP a producers’ organization. Organic cherry juice is represented by BNHU a non-profit trade organization. And organic apple juice is represented by BIOROMANIA, an association of entities (organization, producers) that are activated in the organic farming sector.

The “European Organic Juices- Organic Juices” action provision a set of activities that all partners are familiarized with.

They are grouped in the following sets:

• Website and social media

• Advertising

• Communication tools

• Events

• Promotion at Points of Sales

The action objectives are:

 1st Level: consumer awareness about the benefits of a balanced diet, including consumption of organic juices

 2nd Level: Image European organic juices

 3rd Level: Level of consumers awareness about the superiority of European Organic juices against the respective products from Third Countries


“The content of this this promotion campaign represents the views of the author only and is his/her sole responsibility. The European Commission and the Consumers, Health, Agriculture and Food Executive Agency (CHAFEA) do not accept  any responsibility for any use that may be made of the information it contains.”