The action concerns the promotion of organic fruit juices (cherry, apple and pomegranate juices) to the markets of Middle East (UAE, Saudi Arabia and Kuwait). Each product is represented by one partner; organic pomegranate juice is represented by ASOP a producers’ organization. Organic cherry juice is represented by BNHU a non-profit trade organization. And organic apple juice is represented by BIOROMANIA, an association of entities (organization, producers) that are activated in the organic farming sector.
The “European Organic Juices- Organic Juices” action provision a set of activities that all partners are familiarized with.
They are grouped in the following sets:
• Website and social media
• Communication tools
• Promotion at Points of Sales
The action objectives are:
1st Level: consumer awareness about the benefits of a balanced diet, including consumption of organic juices
2nd Level: Image European organic juices
3rd Level: Level of consumers awareness about the superiority of European Organic juices against the respective products from Third Countries