A Product Presentation B2B Digital Event for the promotion of European Organic juices took place on the 24th May 2021 at 13.00 pm through the EU campaign “European Organic Juices” in the Saudi Arabia Market.
This event concerned the promotion of organic fruit juices (pomegranate, cherry and apple juices) to the markets of Middle East (UAE, Saudi Arabia and Kuwait). Each product is represented by one partner: Organic pomegranate juice represented by ASOP Greece, organic cherry juice represented by BNHU Bulgaria and organic apple juice represented by Bio-Romania Romania.
For the specific purpose, the representatives of the program operators participated via zoom platform. In the zoom meeting gathered company representatives, importers, distributors, journalists, food bloggers who had the opportunity to ask questions about the production process of fruits, juices production,preserved and transported.
It was also a great honor the participation of Mr. Alexandros Ikonomou, Head of the Trade Office Consulate General of Greece in Jeddah, KSA.
Event agenda included presentations of the main bodies of the program, B2B meetings with traders, tastings of the samples and discussion among the attendees. Action implemented, through the EU campaign “European Organic Juices” and main purpose is to disseminate quality European agri-food products.
Particular interest was shown by representatives of the Saudi Arabia trade world for the excellent organic juices from Europe.