POS Saudi Arabia 3rd year
14-22 May 2021
180 days
Riyadh
Kharj
The tasting promotion by the EU campaign “European Organic Juices” held from 14-22 May 2021 in Riyadh and Kharj, was a huge success.
The promotions were held at various key Hypermarkets and Supermarkets including Nesto Hypermarket
LuLu Hypermarket, Al Madina Supermarket, Al Madina Hypermarket in Riyadh and Ramy Hadad and Nabwi Sabri in Kharj.
Consumers had the opportunity to taste directly with the promoted Organic Juices and formed a personal opinion on their comparative advantages, getting to know their particular inherent characteristics (flavor, aroma, texture) informed regarding their high quality and nutritional value.
In the “European Organic Juices” campaign, juices were from three different producers, from three countries.
Organic pomegranate juice is represented by ASOP, a producer’s organization in Greece, Organic cherry juice is represented by BNHU, a non-profit trade organization in Bulgaria and Organic apple juice is represented by Bio-Romania, an association of entities (organizations, producers) that are activated in the organic farming sector in Romania.
The reaction from the consumers was extremely encouraging according to officials from EU.
