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Tuesday, 01 June 2021

POS 3rd year UAE

POS UAE 3RD YEAR

DUBAI

20.03-12.04.2021

 

The tasting promotion by the EU campaign “European Organic Juices” held from March to April 2021 in Dubai, was a huge success.

 

The promotions were held at various key Hypermarkets and Supermarkets including Faaz, Warda al Madina, Manal al Madina, Al Shaab Al Madina, Falak Al Madina, New Al Madina, Happy Land, J Mart, Parco, All day fresh in Dubai.

 

Consumers had the opportunity to taste directly with the promoted Organic Juices and formed a personal opinion on their comparative advantages, getting to know their particular inherent characteristics (flavor, aroma, texture) informed regarding their high quality and nutritional value.

 

In the “European Organic Juices” campaign, juices were from three different producers, from three countries.

 

Organic pomegranate juice is represented by ASOP, a producer’s organization in Greece, Organic cherry juice is represented by BNHU, a non-profit trade organization in Bulgaria and Organic apple juice is represented by Bio-Romania, an association of entities (organizations, producers) that are activated in the organic farming sector in Romania.

 

The reaction from the consumers was extremely encouraging according to officials from EU. 

Tuesday, 01 June 2021

“The content of this this promotion campaign represents the views of the author only and is his/her sole responsibility. The European Commission and the Consumers, Health, Agriculture and Food Executive Agency (CHAFEA) do not accept  any responsibility for any use that may be made of the information it contains.”


 

 

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