11 April 2021
A Product Presentation Event for the promotion of European Organic juices took place on the 11th April 2021, at OKA Ceramics Studio in Al Quoz, Dubai, through the EU campaign “European Organic Juices”.
This event concerns the promotion of organic fruit juices (cherry, apple and pomegranate juices) to the markets of Middle East (UAE, Saudi Arabia and Kuwait). Each product is represented by one partner. Organic pomegranate juice is represented by ASOP a producer’s organization, organic cherry juice is represented by BNHU a non-profit trade organization and organic apple juice is represented by BIOROMANIA, an association of entities (organization, producers) that are activated in the organic farming sector.
For the specific purpose, the representatives of the program operators participated via zoom platform. At the hotel hall gathered company representatives, importers, distributors, journalists, food bloggers who had the opportunity to ask questions about the production process of fruits, juices production, preserved and transported.
Event agenda included presentations of the main bodies of the program, b2b meetings with traders, tastings and discussion among the attendees concluded with a lunch for all. Both actions implemented, through the EU campaign “European Organic Juices” and main purpose is to disseminate quality European agri-food products. Particular interest was shown by representatives of the UAE trade world for the excellent organic juices from Europe. Both tastes and quality match perfectly with the public, making UAE a new potential market!